The Jist of My Blog

Often I am reprimanded by friends and family for providing answers to questions either with too much information or with excessive verbosity. Well, here is my chance to say exactly as much as I want to, sans criticism.

My inagural topic?

Water.

Most bottled water, frequently advertised ad naseaum, is positioned as premium, pure, luxury. And priced accordingly. Why in the world would people submit to this lunacy ... it's water for goodness sakes! Most of the major brands (Dasani, Aquafina) are little more than tap water, modestly purified. Don't get me wrong, I like tap water. It's what I drink at home and guess what .... .it's free, or the better part of. $1 for a 16oz bottle is criminal, more so for the people who drink it than the people who bottle it.

Listen, I will pay for water in a bottle when out and about, but you better believe it will be for something like spring or mineral water ... something I can't get from a nearby drinking fountain or soda fountain. I like the taste of spring water and I know that for the same price as 'bottled from a municiple source', spring water actually has SOME cost associated with it. The 90% profit companies make off their misrepresented water might as well be blood money.

If you drink Aquafina or Dasani, please don't consider my rant against you personally ... you are under the influence of some MBA clutching marketing team and are as powerless to resist as were it Dracula himself peddling the stuff.

Please, just grab a glass, turn on the tap and save a buck.

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